It’s undeniable that Nintendo has been in something of a rut lately. The sequels we once looked forward to with excitement about new features and gameplay mechanics have become formulaic to the point of near homogenization. At the same time, Nintendo is also facing their toughest competition yet for the attention of the youth that make up the company’s target demographic: Mobile gaming. Where once every schoolkid knew who Mario and Link are, now kids identify more strongly with colorful Birds with Anger issues.
In order to rectify this situation and re-saturate the consciousness of their target age bracket with their own IPs, Nintendo has been working hard to increase awareness of Nintendo IPs via the nostalgic trophy collections in the ‘Super Smash Bros.’ series and awareness ... |
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