ImaJAN Media Network
MeltedJoystick Home
   Games  Members
Search +
Searching... Close  
Are you sure you want to delete this comment?
  
 
  Login Using Facebook
Twitter
 
     

Woke Corporatism: Activision Introduces “Diversity Space Tool” Ahead of Microsoft Acquisition

View Nelson Schneider's Profile

By Nelson Schneider - 05/15/22 at 05:27 PM CT

Remember when we could all hate on corporate Big Business for being greedy, unethical, and in-bed with the Far Right conservatives of the Republican Party – who, naturally, offered the corporations fat tax breaks through the magic of Trickle-Down Reaganomics? Well, ever since that Orange Clown bulldozed his way through American public discourse, corporations have been trying to distance themselves from the Right Wing as much as possible. They, of course, do this primarily by embracing – or making the appearance of embracing – the lunatic fringe of the other side’s politics. For years now, we’ve seen ‘Woke Capitalism’ pushing for diversity, casting the overwhelming majority of advertisements with non-European, non-male, non-hetero characters, and voicing support for Left Wing social movements, even as the corporations themselves don’t actually change their behavior in any way, and continue to suck as much profit out of the economy as possible.

This kind of nonsense has been looming over gaming since the Anita Sarkeesian Incident and GamerGate a few years ago. However, a truly grotesque pustule ripened and burst this past week when Activision-Blizzard-King – which is set to be acquired by Microsoft shortly and has recently undergone scrutiny for having a toxic ‘Bro’ culture – revealed that the King portion of the megacorporation has been working on a so-called ‘Diversity Space Tool’ since 2016, and revealed said tool’s existence in an official blog post.



The tool looks to take the ‘design by committee’ that has made so much of “AAA” game design feel empty, soulless, and cringe-worthy, and actually codify that design mentality into an algorithmic ‘objective’ function, allowing any and all character designs to be broken-down by appearance and personality/behavior, then assigned a number of diversity points. Prior to a hasty edit by Acti-Blizz-King staff, there was apparently a list of categories given, with one of them being “Facial Features/Beauty,” which only helps to solidify the view amongst angry gaming nerds that Western developers are intentionally making female characters ugly less traditionally attractive in an attempt to garner Woke Points and avoid being harangued by the Twitter Mob… a view that is often dismissed as a conspiracy theory by the gaming press, if they address it at all.

Isn’t it reassuring that the people in the world with the most power, the most money, and thus the most influence are ever and always ready to stoke the fires of self-destructive culture wars in order to distract attention away from the Man Behind the Curtain? It will be interesting to see what Microsoft does about ALL of this stuff once the guard changes.

Share:    
MeltedJoystick Gaming Blog RSS Feed
Comments
0 comments
Name: 

Avoid spam Captcha: Sign Up + or Log In +   



 

Bloggers

Previous Blog Posts

Archive

All Posts

July 2022

June 2022

May 2022

April 2022

March 2022

February 2022

January 2022

December 2021

November 2021

October 2021

September 2021

August 2021

July 2021

June 2021

May 2021

April 2021

March 2021

February 2021

January 2021

December 2020

November 2020

October 2020

September 2020

August 2020

July 2020

June 2020

May 2020

April 2020

March 2020

February 2020

January 2020

December 2019

November 2019

October 2019

September 2019

August 2019

July 2019

June 2019

May 2019

April 2019

March 2019

February 2019

January 2019

December 2018

November 2018

October 2018

September 2018

August 2018

July 2018

June 2018

May 2018

April 2018

March 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

March 2011

February 2011

 
Log In
 
For members wanting to use FB to login, click here
remember me
 
 

What Members Are Doing

Comments about...

New Game Reviews

The Outer Worlds game review by Nelson Schneider
Cris Tales game review by Nelson Schneider
Warframe game review by Nelson Schneider
Boot Hill Heroes game review by Chris Kavan
Control game review by Chris Kavan
Victor Vran game review by Chris Kavan
Old Man's Journey game review by Nick
Tobe's Vertical Adventure game review by Matt

New Game Lists

Top Nintendo 64 Games by Megadrive
Backlog: Dump Truck by Nelson Schneider
Games I Own: PS3 by dbarry_22
My Backlog by Chris Kavan
Top Game List by Jonzor
Ranking the James Bond Video ... by SIngli6
Top Game List by Barmak
Games I Want To Play by Shaneo99

 

 

 

Contact Us Public Relations MeltedJoystick Friends    

Advertise and Business

Contacts Us

Jobs

About us

SiteMap

 

Support Us

FAQ and Help

News and Press

Terms of Use

Privacy

Hitfix.com

Amazon.com

OVGuide.com

   
Are you sure you want to delete this comment?
  
Are you sure you want to delete this blog?