ImaJAN Media Network
MeltedJoystick Home
   Games  Members
Search +
Searching... Close  
Are you sure you want to delete this comment?

WTF? Microsoft to Buy Activision

View Nelson Schneider's Profile

By Nelson Schneider - 01/23/22 at 04:26 PM CT

The Triumvirate of Evil is about to become a duo. This week, Microsoft, the tech giant of operating systems and productivity software – and also-ran gaming platform holder – announced that they were going to buy Activision-Blizzard for nearly $69 billion dollars. No, that’s not a typo!

Microsoft has been on a buying binge over the last few years, fattening up the Xbox Games Division with the scattered remains of once-great Western videogame publisher, Interplay, along with a number of other smaller-and-Indie studios like Double-Fine. It was earthshaking when Microsoft bought Zenimax Media, the parent company of Bethesda Softworks and id Software, last year, but buying one of the three biggest, evilest gaming publishing houses for more cash than most of us mere mortals can truly conceive of is positively earthshattering.

Microsoft representatives have made statements to reassure the fanboys of “competing” platforms that their favorite third-party multi-platform games aren’t suddenly going to go Xbox-and-Windows exclusive. Of course, I put “competing” in quotes there, since Microsoft believes it has ascended to a new level of gaming where the likes of Nintendo and PlayStation are mere buzzing gnats, not actual competition.

No, Microsoft believes it is competing against Cloud service providers like Amazon, Google, Apple, and even Facebook’s announced Metaverse, the latter of which, according to Hobbit/Troglodyte Hybrid, Bobby Kotick (hopefully the soon-to-be former CEO of Activision), gave MS the final push to venture that much money into expanding its stable of gaming IPs to a ludicrous level. Of course, if you ask a gamer, ranging from the filthiest casual to the most masochistic Souls Troll what their favorite gaming platform or publisher is, NONE of Microsoft’s perceived competitors would even make the list. Amazon? Yeah, I guess that “New World” MMO that completely ripped off “Greedfall” was a meme for a couple months, but so what? Google? You mean the company that killed off its Cloud gaming aspirations last year? Metaverse? The pie-in-the-sky VR platform that will be the literal incarnation of Orwell’s “1984” if it ever gets off the ground, and the polar opposite of the Metaverse from “Ready Player One” that it desperately wants to be?

Perhaps Microsoft is attempting to correct an error in its past gaming endeavors. The company struggled to get into gaming when it launched the Xbox into an environment already dominated by Sony, Nintendo, and Sega. And when Sega bowed-out, instead of picking up the pieces then and buying out an established gaming name, MS continued to go it alone, only managing to find mild success during a 7th Generation in which its melting, Red-Ring-of-Death-prone Xbox 360s still seemed better in the eyes of most gamers than the dumpster fire of the PlayStation 3 or the “too casual” Wii (which still won out, in spite of the broader appeal). No, this time Microsoft is going into a new gaming arena where the other competitors have less savvy and less of a reputation. It seems that all of Microsoft’s good-will gestures toward gamers aren’t just an attempt at making up for the disastrous XBONE launch, but a way to make gamers like them enough that said gamers will be less likely to jump ship to Amazon, Google, or Meta, since they will already have established Microsoft loyalty.

It’s an interesting take on the Long Game. Microsoft has never made a profit on Xbox consoles, depending on licensing fees and subscriptions to keep the Xbox Division from bleeding cash. Even their new Gamepass subscription service is currently being offered at a loss, in order to lure-in an audience with the so-called “Best Deal in Gaming,” even as they tried – and were rebuffed by that same audience – to double the price of Xbox Live Gold last year. It’s seems obvious where MS is going with this: It’s the same direction they already went with Microsoft Office. Can you just buy Office when you want to install it on a new computer? No! You must subscribe to Office 365 for a monthly (or annual) fee, unless you’re like me and bought a copy of Office 2010 back before the cancer of Software as a Service had metastasized, and are continuing to reuse the old license key.

It’ll be interesting, to say the least, to see how Microsoft’s gaming audience responds to the changes that are clearly coming. Will they react like they did to the attempted Gold price hike? Or will they happily be boiled alive like the proverbial frog in the cook pot?

MeltedJoystick Gaming Blog RSS Feed

Avoid spam Captcha: Sign Up + or Log In +   



Previous Blog Posts


All Posts

July 2024

June 2024

May 2024

April 2024

March 2024

February 2024

January 2024

December 2023

November 2023

October 2023

September 2023

August 2023

July 2023

June 2023

May 2023

April 2023

March 2023

February 2023

January 2023

December 2022

November 2022

October 2022

September 2022

August 2022

July 2022

June 2022

May 2022

April 2022

March 2022

February 2022

January 2022

December 2021

November 2021

October 2021

September 2021

August 2021

July 2021

June 2021

May 2021

April 2021

March 2021

February 2021

January 2021

December 2020

November 2020

October 2020

September 2020

August 2020

July 2020

June 2020

May 2020

April 2020

March 2020

February 2020

January 2020

December 2019

November 2019

October 2019

September 2019

August 2019

July 2019

June 2019

May 2019

April 2019

March 2019

February 2019

January 2019

December 2018

November 2018

October 2018

September 2018

August 2018

July 2018

June 2018

May 2018

April 2018

March 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

March 2011

February 2011

Log In
For members wanting to use FB to login, click here
remember me

What Members Are Doing

Comments about...

New Game Reviews

Hogwarts Legacy game review by Chris Kavan
Tiny Tina's Wonderlands game review by Chris Kavan
Eiyuden Chronicle: Hundred... game review by Nelson Schneider
Ori and the Blind Forest: ... game review by Nick
House Party game review by Chris Kavan
Pikmin 4 game review by Nelson Schneider
No Man's Sky game review by Nelson Schneider
Cthulhu Saves Christmas game review by Nick

New Game Lists

Top Xbox 360 Games by Megadrive
Backlog (Multi-Player) by Nelson Schneider
Top PC (Steam) Games by Chris Kavan
Games I Own: Switch Digital by dbarry_22
Top Nintendo (NES) Games by Nick
Backlog by Matt
Top Game List by SIngli6
Top Game List by Jonzor




Contact Us Public Relations MeltedJoystick Friends    

Advertise and Business

Contacts Us


About us



Support Us

FAQ and Help

News and Press

Terms of Use


Are you sure you want to delete this comment?
Are you sure you want to delete this blog?