ImaJAN Media Network
MeltedJoystick Home
   Games  Members
Search +
Searching... Close  
Are you sure you want to delete this comment?
  Login Using Facebook

Satoru Iwata: 1959-2015

View Nelson Schneider's Profile

By Nelson Schneider - 07/19/15 at 02:38 PM CT

On July 11, Nintendo President, Satoru Iwata, lost his battle with bile duct cancer at the young age of 55. The entirety of the gaming industry and gaming culture has lost a paragon in his death.

Iwata served as the President of Nintendo since 2002, guiding the company through both great successes with the unorthodox Wii and DS platforms and great struggles with the WiiU and 3DS. Throughout it all, he kept the faith that games should be fun, and kept Nintendo true to itself, instead of mimicking the unsustainable business practices that have been whirling around the industry since the dawn of the 7th Generation.

Iwata was also the type of corporate president I can actually respect. Iwata wasn’t a “Professional CEO,” as so many Western corporate executives are, head-hunted from company to company, bouncing from industry to industry, installed based solely on their perceived ability to exploit market conditions and turn profits, regardless of external factors. No, Iwata started at the bottom and worked his way to the top. As one of the founders of HAL Labs, which later became one of Nintendo’s more prominent second-party development studios, Iwata was in the videogame industry because that was what he cared about. A popular quote by the late President states, “On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.”

He was also a man who understood the primary reason for videogames to exist at all, “Above all, video games are meant to just be one thing: Fun for everyone.” Iwata’s sense of fun went beyond just enjoying games, blending into Nintendo’s corporate DNA in the form of corny unboxing videos (which we at MeltedJoystick teased him about) and hilarious Nintendo Direct video sketches.

Even more impressively, when Nintendo suffered rough years and profit downturns, Iwata was not the type of leader who would shovel the burden onto the lower ranks of the company while floating away on a Golden Parachute. Instead, he was the type of leader who would take a personal 50% pay cut. This is not the behavior of a typical CEO: It is the behavior of an honorable leader.

With the loss of Iwata, two of Nintendo’s other prominent personalities, eccentric game development legend, Shigeru Miyamoto, and Nintendo hardware big-wig, Genyo Takeda, will be filling his role on a temporary basis. With the way corporations are run, I’m sure nothing with cause Nintendo to deviate from the path paved by Iwata toward the Nintendo NX in 2016. However where the company goes after the next console’s reveal is up in the air. I can only hope that Nintendo’s new President is someone who cares about and has been a part of the game industry for as long as Satoru Iwata was.

MeltedJoystick Gaming Blog RSS Feed

Avoid spam Captcha: Sign Up + or Log In +   



Previous Blog Posts


All Posts

April 2021

March 2021

February 2021

January 2021

December 2020

November 2020

October 2020

September 2020

August 2020

July 2020

June 2020

May 2020

April 2020

March 2020

February 2020

January 2020

December 2019

November 2019

October 2019

September 2019

August 2019

July 2019

June 2019

May 2019

April 2019

March 2019

February 2019

January 2019

December 2018

November 2018

October 2018

September 2018

August 2018

July 2018

June 2018

May 2018

April 2018

March 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

March 2011

February 2011

Log In
For members wanting to use FB to login, click here
remember me

What Members Are Doing

Comments about...

New Game Reviews

The Deep Paths: Labyrinth ... game review by Nelson Schneider
The Vagrant game review by Nelson Schneider
Avadon: The Black Fortress game review by Nelson Schneider
Strange Brigade game review by Chris Kavan
Satellite Reign game review by Chris Kavan
Watch Dogs 2 game review by Chris Kavan
Soldner-X 2: Final Prototy... game review by Hurain
Dead Cells game review by dbarry_22

New Game Lists

Top Super Nintendo (SNES) Gam... by Jonzor
Backlog by Nelson Schneider
Games I Own: Switch by dbarry_22
Top Game List by SIngli6
Top PlayStation 4 Games by Megadrive
Top Game List by Barmak
My Backlog by Chris Kavan
Games I Want To Play by Shaneo99




Contact Us Public Relations MeltedJoystick Friends    

Advertise and Business

Contacts Us


About us



Support Us

FAQ and Help

News and Press

Terms of Use


Are you sure you want to delete this comment?
Are you sure you want to delete this blog?